CHESHIRE — A Domino’s Pizza franchise is planned for a South Main Street plaza south of the Big Y plaza.
The town’s economic development coordinator, Jerry Sitko, said the pizza chain will open in an end storefront at 1057 S. Main St., but was unsure of the date.
“They’ve been looking at Cheshire for well over a year now,” he said. “They sense a market here.”
Domino’s corporate headquarters didn’t return a message for comment on Monday. The building owner, June Johnson, a Cheshire resident, couldn’t be reached.
Sitko said Domino’s plans showed that officials with the franchise chain thought it could succeed.
“They’re opening a store here, they must sense a market there,” he said.
It’s the second run for Domino’s in Cheshire, according to Cheshire Pizza & Ale owner Dimitri Magriplis. Years ago, both Domino’s and Pizza Hut had locations in town.
“The residents of Cheshire don’t really necessarily support chains unwarranted,” Magriplis said. “You have to earn their business.”
A Domino’s location could do just that if people find its delivery service convenient and efficient. Magriplis said he had planned to offer delivery, but has had higher volume at the restaurant than he anticipated so he has postponed the delivery roll-out.
“I think they’ll do well in that respect as long as they’re efficient,” Magriplis said of Domino’s delivery. “Corporate entities tend to be more efficient in their systems.”
He had no issues with another pizza seller, saying competition is always welcome.
“It helps keep you honest,” he said. “The good rise to the top.”
Sitko agreed that having more pizza options is a good thing for residents.
“The way I feel about these things, big or small, exclusively take-out or delivery — the more diversity you have for restaurants or food the better,” he said.