MERIDEN — Ferraro’s Market’s satellite store on South Broad Street has closed after two years, though the store’s meats will soon be available for online purchase and pick up at several area convenience stores.
The business said on its Facebook page that the New Haven and Madison locations will remain open, and that soon Meriden-area customers will be able to purchase products online and pick them up at stores, including Sunoco on East Main Street in Meriden, Checkers and Krauszers on North Colony Road and South Main Street in Wallingford, and Gulf on Main Street in Cheshire.
New Haven General Manager Al Lauro said the store closed because “it wasn’t financially sound.”
“The Meriden market couldn’t sustain the business,” Lauro said.
Lauro said the business is in the process of establishing an e-commerce website. Orders will be delivered to pick up locations by Ferraro’s employees, and will be available the next day if purchased after 4 p.m.
“We don’t want to lose our customer base,” Lauro said “We want it to be a convenience for customers.”
Midstate Chamber of Commerce President Sean Moore said he was surprised to learn of the closing “because it’s such high quality product.”
“There really isn’t a defined meat market on the south side of Meriden,” he said.
Moore said that in the past, many retail businesses in that location have been quick to close.
“For a number of reasons, that particular location has seemed to be problematic for retail, in respect that it’s one of the faster sections of Route 5,” Moore said.
Moore said it takes awhile for a business to develop customer loyalty and the biggest challenge that Ferraro’s will face is to assure residents that their services are still available.
“Businesses are growing by leaps and bounds through online,” Moore said. “It’s a great strategy to hold current customers.”
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