NORTH HAVEN — Revolution Fitness Clubs plans to open its first location on Route 5 in mid-February.
The club will open in a plaza at 87 Washington Ave., in the the former Retro Fitness storefront.
Owner Jason Perrone, of Orange, has more than a decade of experience in health club management, including CrossFit. He expects equipment to be delivered and installed in the 12,000 square foot space next month.
“The concept is different than the traditional style health club,” Perrone said. “It's got a lot of plates, a lot of dumbbells, it's really a club built for exercisers and people that are passionate about training.”
Perrone said he started developing the concept a few years ago.
“The clubs haven't really changed their design significantly in the last 40, 45 years, but training has evolved a lot in the last 20,” Perrone said.
For instance, he plans to have more weight lifting equipment and more Crossfit equipment, like kettleballs and medicine balls. He’s also planning to have a selection of rowing machines and assault treadmills and bikes.
The gym will not offer classes, child care, or other “extras” that many bigger chains feature. Instead, members will have access to a variety of unique equipment and will be able to participate in “remote” training.
Perrone said the remote training will be offered through an app that will let members participate in a custom workout with a certified trainer. Clients don’t have to show up at a designated training time at the gym, but can log in to do their workouts whenever convenient, he said.
First Selectman Michael Freda said although he was disappointed to see Retro Fitness leave, he is “delighted” to have Revolution Fitness come in.
“That's a great location and in the realm of economic development what we know is that gymnasiums and fitness centers like to be next to supermarkets,” Freda said. There is a Stop & Shop in the same plaza.
He said he is not concerned about Revolution Fitness’ business prospects considering Surge Fitness, a second fitness club, is expected to open in an adjacent shopping plaza in the next few months.
“In a free enterprise society competition is good,” Freda said.
Perrone plans to cap membership and will use video surveillance to adapt to member’s needs. There will be no commitment contracts.
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