PLAINVILLE — A local salon is enjoying new success after moving downtown from its longtime East Street location.
“I definitely think more people have been coming...being downtown I feel like there’s more foot traffic,” said owner Donna Theriault. “The vision I had on paper came to reality.”
The new shop is a welcome change from her location at 466 East St. which she felt was difficult for customers to see when driving by.
She bought 63 East Main St. in early August and had her opening day on Oct. 2, after working 60 hour weeks to renovate the building with her husband. A ribbon cutting ceremony was held on Nov. 20.
The site itself was ideal for the business. Theriault has grown from having three employees when she opened in 2005 to nine today.
“It was a larger building and much larger parking lot to accommodate our growing business,” she said. “I’m happy here and I’m glad we did it.”
“She said she loves downtown,” said Lisa Hubina, membership director of the Plainville Chamber of Commerce. “It provides her a lot more visibility. Before she was more set back.”
The work Theriault and her husband put into the styling of the building, which was once a bank, showed, Hubina said.
“She beautified the building. It looks so nice,” she said. “She has invested in a future here.”
That investment extends to the whole downtown, which benefits whenever established businesses move to the area and bring customers with them, said Director of Economic Development Mark DeVoe.
“The more shop owners we have in lieu of shop tenants, the less probability of retail and service related business churn,” he said. “We’ve known the proprietors for a long time and have no doubt they are here for the long term.”
The salon offers coloring, keratin treatment, makeup and haircuts for men, women and children. Theriault said hair and makeup services for weddings have been especially popular. She also runs a salon with facials, massages and nail treatments.
“Anything that’s fun. Trendy haircuts I love. I would never want to just cut or color hair. I love doing it all,” Theriault said.