Durham library works on new logo, rebranding

Durham library works on new logo, rebranding



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With $6,750 in grant funds, the public library is working on a new logo and other branding materials. 

The grant is from Connecticut Humanities, a private, nonprofit and state affiliate of the National Endowment for the Humanities.

“We are very pleased and very grateful that CT Humanities saw the value in this, in promoting what we do,” library director Christine Michaud said. 

The library’s current logo depicts the original library building, with trees and a window-like arch. Michaud hopes the new logo and other branding materials will be more representative of the current library and its offerings. The new marketing tools will also be easy to use in digital formats. 

“While many people know and love the library, I think that our visual, our branding, doesn’t really convey everything that a 21st century library does,” Michaud said.

Rebel Interactive Group in Southington is the design firm helping with the project. Michaud said they expect to hold workshops sometime this spring, which will allow library staff and patrons to participate in the process.

“Awarding grants is a vital way that we promote engagement in Connecticut-grown history, literature and culture,” said Scott Wands, manager of grants for CT Humanities, in a statement. “… each project encourages civic engagement and enrichment through its own unique, thoughtful and strategic means.”

This month, the organization awarded $171,750 in funding to 12 organizations statewide, including other libraries, museums and historical societies. Other recent grantees include the Community Foundation of Middlesex Country in Middletown, The Yale Peabody Museum in New Haven and Florence Griswold Museum in Old Lyme.

bwright@record-journal.com
203-317-2316
Twitter: @baileyfaywright


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