Edible Arrangements to relocate HQ from Wallingford to Atlanta

Edible Arrangements to relocate HQ from Wallingford to Atlanta



 

Record-Journal staff

WALLINGFORD — Edible Arrangements announced Tuesday it will move its headquarters to Atlanta by the end of the year.

“We are excited to make Atlanta the brand's home base as we build a best-in-class Support Center for our franchise owners," CEO Mike Rotondo said in a statement. "Edible's Wallingford, CT office is an important part of the brand's history and heritage, and we will always have a presence in the community.”

Edible Arrangements currently employs about 130 workers in town. The company said it plans to maintain an office in Wallingford with about 20 employees in the marketing, legal and human resources departments. 

“The global marketplace is changing at a rapid pace and Atlanta is an attractive location to base much of the team needed to support the company's next phase of growth," Rotondo said.

The company was founded in 1999 and has over 1,300 locations in 11 countries.

Founder and longtime CEO Tariq Farid stepped down as CEO last month and was replaced by Rotondo, who spent the last five years as CEO of Tropical Smoothie Café.

Edible Arrangements said in March it would open a second headquarters in Atlanta to take advantage of a centralized location and access to major transportation hubs.

Alicia Thompson, Edible Arrangements spokesperson, echoed these reasons for the move of most corporate operations to Atlanta. 

“Primarily, the move is around the growth capacity in one city versus the other,” Thompson said, adding that Atlanta also offers better franchise support.

She said that the company informed its Wallingford employees of the move earlier this week.

“This is truly about looking at growth, and which market gives the greater opportunities for the future of the brand,” Thompson said.

Wallingford Mayor William W. Dickinson Jr. said Tuesday he doesn’t anticipate the town will lose much revenue as a result of the move.

“As long as the building is still being used, I’m not sure of the impact,” he said. He added that he hates to see any part of the company move away.

“Certainly we’re disappointed,” he said. “We’re proud of the fact that Edible has its Connecticut headquarters here. We wish the company well, a fantastic story of success and a unique product line.”


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