WALLINGFORD — Aldi grocery store on Route 5 reopened Thursday after adding 3,000 square feet and remodeling the interior and facade.
The timing couldn’t have been better for customers seeking grocery alternatives in the lead up to Easter and Passover holidays in the midst of a strike at Stop & Shop supermarkets in three New England states.
Shoppers said Thursday they learned of the reopening from the large sign on the new facade and through social media. The store is located in Kohl’s Plaza, 1248 S. Broad St.
Aldi will host a ribbon-cutting ceremony on April 25, at 8:30 a.m., followed by its Golden Ticket giveaway offering gift cards to the first 100 customers. Shoppers can also enter a sweepstakes for a chance to win a year’s supply of Aldi produce.
The four-aisle store was expanded to five aisles and is part of a $1.9 billion investment to remodel and expand more than 1,300 U.S. Aldi stores by the end of 2020.
“This is a significant investment in our stores, but it’s really an investment in our customers. We’re evolving to meet their changing tastes and needs, and in return they have made us one of the fastest-growing retailers in the U.S” division vice president Bruce Persohn said in January.
Aldi received town approval to expand into space left vacant when Party City moved to nearby Townline Square in Meriden. Aldi now has nearly 20,000 square feet. The layout has changed, with the produce section closer to the entrance. There are also more refrigeration cases and wider aisles.
Aldi opened its first store in the U.S. in 1976 and is known for its quarter deposit on carriages and bring-your-own bags policy and lower prices. The store’s delivery service has also reopened.
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