EDITORIAL: Wallingford woman makes headway in male-dominated sport 

EDITORIAL: Wallingford woman makes headway in male-dominated sport 



Females head 25 Fortune 500 companies, and a record number of women are serving in Congress.

Meanwhile, women are the primary breadwinners in 40 percent of U.S. households.

Glass ceilings are shattering all around. Just last month, Sarah Thomas became the first female referee to officiate a post-season NFL game.

Women are even making waves in the male-dominated sport of motocross — motorcycle racing over rough terrain.  And 16 female riders — Wallingford gym owner Erika Hurst among them — are being spotlighted in Toyota’s #Makeup2Mud campaign.

The two-minute video segments featuring the women will air until May during the Supercross World Championship series.

"Supercross is a male-dominated sport,” Hurst told the Record-Journal. "So (the campaign) helps put the spotlight on women who are making an impact on the motocross community both on and off the bike."

Hurst said she was contacted by Toyota and was asked to be involved in the #Makeup2Mud movement after they saw her Instagram page. This is year No. 2 for the campaign.

Segment Producer Alexa Garcia Ponce said Hurst wasn’t nominated to be included, as most riders were, “but I found her and thought she had to be featured.”

Hurst runs Hurst Strength, on North Plains Industrial Road. She said the gym has a "focus on empowering women through strength." She also has an online fitness coaching business that specializes in women who participate in motocross.

In the past, when young girls were told they can become anything they want, that wasn’t entirely true.

But it is now.

Even the gritty sport of motocross is not off limits.

Hurst will tell you that.

 


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