ADVERTISEMENT

ADVERTISEMENT


Stay Connected
ADVERTISEMENT


New website promotes ‘Meriden 2020’ campaign


MERIDEN — The city’s marketing has taken a step forward with the recent launch of the billboard campaign, in addition to a new website.

The campaign is part of Meriden’s effort to change the perception of the city and give area residents a target date for a revived city.

In recent months, a marketing campaign has been developed by city officials and the Connecticut Economic Resource Center.

The original goal was to launch a campaign for the new electronic billboard hosted on city property along Interstate 91, but instead, the city opted to begin a full campaign titled “Meriden 2020: Bringing it. Together.”

“Hopefully it relays that vision ,” said Juliet Burdelski, the city’s economic development director.

“That we’re bringing things together and really improving the city.”

The Meriden2020.com website was launched last week.

For now, the website acts as a launching pad to other websites including various recreational organizations in the city, school-related websites and some of the major transportation changes planned for the city. In addition, the website promotes the city’s own website and websites and organizations related to business.

The marketing campaign was launched in an effort to let city residents and people around the state know about Meriden’s plans to revive the city.

Included in the plans are the new Hub park, a new train station with improved rail service, renovated high schools, among others. The city’s contract with advertising firm The Lamar Cos. allows for 2,000 hours of free billboard advertising each year not only on the Meriden billboard, but several electronic billboards around the state. The year 2020 is meant to give residents a firm time frame for projects.

With multiple websites, including MeridenBiz.com and MeridenTOD.com, Burdelski said there are no immediate plans to combine them with Meriden2020.com, but they will likely eventually be brought together. The TOD (transit-oriented development) website is for promoting the city’s TOD plans, while the MeridenBiz.com page is used to promote business and economic development-related information.

For now, Burdelski said the goal was to get Meriden2020.com launched and to promote some of the city’s efforts as soon as possible. More content will be added in the near future, including the live web camera feed of the Hub redevelopment, 3D renderings of the planned park, and potential long-term programs for the site.

“What we are trying to do is familiarize people with the website and the brand and slogan,” she said.

At a recent City Council meeting, Don Wilson, a consultant working for the Connecticut Economic Resource Center, told the council that Meriden 2020 should go a long way in improving the perception of the city. Both the billboard and website, he said, could change people’s thinking.

“It will enhance the perception of Meriden as a great place to live and work,” he said.

dbrechlin@recordjournal.com 203-317-2266 Twitter: @DanBrechlinRJ



Back to MeridenNews
Top Stories of the Week

Tony Bennett dines in downtown Wallingford before concert at the …
WALLINGFORD — Legendary singer Tony Bennett dined at a downtown restaurant Monday night before taking the stage with Lady Gaga. Bennett and Gaga were scheduled … more ...

6 Things to know about the impact on Wallingford of …
WALLINGFORD — The local impact of Bristol-Myers Squibb’s decision to close its Research Parkway facility in 2018 will likely be profound and varied. Here are … more ...

Facing eviction, debt-laden Machiavelli’s restaurant closes in Southington …
SOUTHINGTON — Machiavelli’s restaurant, facing eviction, back taxes, unpaid bills and lawsuits, has closed and filed for bankruptcy. The popular Center Street restaurant closed for … more ...

Wallingford man faces federal heroin, crack distribution charges …
WALLINGFORD — A local man faces federal charges after an FBI investigation into alleged crack and heroin distribution netted seven arrests, according to a statement … more ...

Wallingford police arrest Meriden man on drug charges …
WALLINGFORD – A Meriden man faces drug charges following an investigation by town police. Kevin Distante, 46, of 199 East Main Street, Meriden, was charged … more ...

Comments