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Club members watch G.I. Joe: The Rise of Cobra while working out in the Cardio Cinema at The Edge fitness club located at 533 S. Broad St.  in Meriden, Thursday, April 3, 2014.  |  Dave Zajac / Record-Journal
Sam Resto, of Meriden, works out on a lat pulldown machine at The Edge fitness club located at 533 S. Broad St. in Meriden, Thursday, April 3, 2014. The business opened in February. |  Dave Zajac / Record-Journal

The Edge Fitness Club opens in 40,000 square feet in Meriden

MERIDEN — The Edge Fitness Club of Meriden hasn’t been open for a month and already the parking lot at Townline Square is feeling the burn.

General manager Tom Wilson said membership at the nearly 40,000-square-foot gym is approaching 5,000.

The Edge includes $3 million worth of features in the gym including a center dedicated to women, personal televisions on 120 different cardio machines, child care, Zumba, kick boxing, spinning, yoga classes and a cardio cinema with a mezzanine.

Memberships, starting at $10 per month, include use of equipment, cinema and women’s center. The price increases to $20 per month when customers add in the classes.

Personal training sessions cost more and $49 per month gets a client enrolled in an Edge Strong Membership filled with exclusive classes and programs.

The prices are similar at Planet Fitness across South Broad Street and Club 24 in downtown Meriden and Wallingford.

Those centers also offer cardio equipment, beverages, personal trainers and classes.

Representatives from Club 24 and Planet Fitness could not be reached for comment.

The Edge also offers a woman’s only center.

“This is for women who may be intimidated to go into a co-ed gym,” Wilson said. The center is filled “with equipment specifically for smaller frame.”

The center also has a locker room and sauna, with a television. Child care is available for $5 for up to two hours.

The Edge Fitness Club was founded in 1987 in Cromwell as the Fitness Edge and has nine other locations in the state with the closest in Hamden.

“This has been our most successful launch so far,” Wilson said.

Mayor Manny Santos mentioned during a ribbon-cutting for the Connex Credit Union next door, how the addition of the Edge helped flesh out the tenant mix at the Townline Square plaza and draw traffic to the city.

Sean Moore, president of the Midstate Chamber of Commerce drove by the Edge recently and was amazed at the numbers of cars parked.

“That was an amazing good sign for a new business and that plaza,” Moore said. “They (plaza owners) held out for a tenant who made the tenant mix work in that plaza, and it’s worked out very well.”

John Benigni, executive director of the Meriden YMCA, welcomes the new gym and doesn’t see The Edge as competition because it serves a different customer base. They also offer different amenities. The Y has a pool, racquetball and basketball courts, and a walking track.

“First, we are a non-profit so everything we make goes back into the community,” Benigni said. “Second, we’re more family oriented. We’re attempting to deal with the whole family and all ages and abilities. There are some similarities and some striking differences.”

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