January 22, 2014 01:15AM
By Andrew Ragali
WALLINGFORD — A soon-to-be-completed 18,000-square-foot expansion is expected to help spur year-round business, said Lisa Morgillo, who owns and operates Brothers Pool with her husband, John Morgillo.
The company, located at 250 Main St., opened in 1988 and has traditionally sold pools along with pool supplies and accessories, Lisa Morgillo said. As the years have passed, the company has diversified, she said. Most of the expansion, expected to be complete within four weeks, will be a showroom for new products. The expansion also includes warehouse space. With the expansion, the company will no longer need to rent a 10,000-square-foot warehouse in Meriden, Morgillo said.
“We’re trying to get everything under one roof and expand our product line,” she said.
Besides pools, the showroom will display patio furniture, outdoor kitchens, patios, walls, fire pits and pellet stoves, Morgillo said.
“It’ll be wonderful to have everything under one roof,” she said.
By offering diversified products, the company hopes to remain busy during the winter when pool installation is difficult.
Offering an array of outdoor products “is a really good idea,” said Doreen DeSarro, the town’s business recruiter. “More and more people are beginning to do those kinds of things in their backyard with kitchens and fire pits. People are starting to think of their backyard as another room in their house. It’s really a kind of a different area where the family can hang out and entertain visitors.”
DeSarro said she was glad Brothers Pool decided to expand in Wallingford.
“I think having both the warehouse and retail in the same place will make business a lot easier for them,” she said.
Morgillo said the company’s expansion has been in the making for more than six years. The project was approved by the town in 2010, she said. When the expansion is complete, she said, the company expects to have a grand opening.
With the additional space, Morgillo said, the company plans to hold events throughout the year to showcase products. In April, the company will have a seminar for local landscaping companies. The seminar will teach those interested how to install an artificial grass product, Morgillo said. The company is also looking to host cooking seminars for its outdoor kitchen products, she said.
As part of the expansion, Brothers Pool is adding jobs, Morgillo said.
Economic Development Commission Chairman Joe Mirra said he was happy to hear Brothers Pool consolidated its business to a single location in Wallingford.
“It’s a nice operation,” Mirra said. “I think they’ll do well.”