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FILE - In this Feb. 10, 2014 file photo, Canadian comedian Nathan Fielder of the Comedy Central show "Nathan For You" comes forward as the brainchild of "Dumb Starbucks," a parody store that resembles a Starbucks with a green awning and mermaid logo, but with the word "Dumb" attached above the Starbucks sign. Fielder who came up with the fake-store concept will discuss its origins and aftermath on the Tuesday, July 29, 2014, episode of Comedy Central’s “Nathan For You.” (AP Photo/file)

Dumb Starbucks explained on Comedy Central


LOS ANGELES (AP) — Dumb Starbucks is coming back, but only on TV.

The comic who came up with the fake-store concept will discuss its origins and aftermath on next Tuesday’s episode of Comedy Central’s “Nathan for You.”

Star Nathan Fielder said the shop was a parody about the power of corporate branding that exceeded his expectations and ended up provoking discussion about how people consume art.



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