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With indoor theaters closed, drive-ins return

With indoor theaters closed, drive-ins return



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BERLIN — With people looking for entertainment during the pandemic, drive-ins have come back in style.

In Berlin, The Picture Show Drive-In Experience has been running for eight weeks and has been popular. It is held in the parking lot of the closed indoor movie theater at 19 Frontage Road.

“With a parking lot capacity of 50 cars, we have seen a fantastic mix of sell-outs or 80 percent plus of capacity for the vast majority of our screenings,” said Bria Naylor, marketing manager at Picture Show Entertainment. “In order to stay connected with our guests and show movies that are desirable to our audience, we regularly reach out for recommendations via the theater's Facebook page. Guests have been extremely pleased when their suggestions are used in the film lineup. The wide variety of movies shown has brought in many different movie lovers to see films such as the Indiana Jones series, cult classics such as “Ferris Bueller’s Day Off” and “The Neverending Story” and newer blockbuster hits like “Wonder Woman”, “The LEGO Movie” and “Trolls.”

Movies run Friday through Sunday at $8 per adult or $5 per child and seniors. There is also a discount night each Tuesday at $4 per person.

Gates open at 7:30 p.m. Movie starts at 8:30 p.m. Tickets should be purchased online at https://pictureshowent.com/ to ensure a spot. Concessions can be ordered via phone and will be delivered.

The company is taking everything week by week and there’s no immediate plans to open the indoor theater. The drive-in movies will continue this week with “The Matrix” on Friday; “Despicable Me” on Saturday, “Twister” on Sunday and “La La Land” on Tuesday.

“At this time we are operating the drive-in on a week-by-week basis,” Naylor said. “We may consider continuing the drive-in once regular operations resume.”

Naylor said the moviegoers have been happy to follow the rules.

“We frequently engage with our guests on social media, via newsletters and answer questions via email and the responses have been overwhelmingly positive,” Naylor said. “We give our guests the opportunity to suggest movie titles which has fostered a fantastic rapport within the community. Operating the Drive-In Movie Experience has given Picture Show the opportunity to continue doing what we do best, providing family friendly fun and entertainment to Berlin and the surrounding areas. The support from our local patrons has been extremely positive and we are grateful to be a part of the community.”


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