B.C. Bailey Funeral Home Receives National Recognition for Innovative Programming, Outstanding Community Outreach

B.C. Bailey Funeral Home Receives National Recognition for Innovative Programming, Outstanding Community Outreach



B.C. Bailey Funeral Home has been honored by the National Funeral Directors Association (NFDA) with the 2020 Pursuit of Excellence Award. Only 141 firms from around the world received this prestigious recognition, placing B.C. Bailey Funeral Home among an elite group of funeral service providers. Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities.

To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral service, such as compliance with state and federal regulations; providing ongoing education and professional development opportunities for staff; offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising and public relations programs. Participants are also required to adhere to a Pledge of Ethical Practices.

“This has been a challenging year for funeral homes as they worked to provide meaningful support to grieving families in the midst of a global pandemic,” said NFDA Director of Public Relations Jessica Koth, who manages the Pursuit of Excellence Award program. “The Pursuit of Excellence Work Group was very impressed with the quality of this year’s entries and all that funeral homes have accomplished during these difficult times. The funeral homes that NFDA is recognizing with the Pursuit of Excellence Award have truly earned it this year.”

B.C. Bailey Funeral Home was established in 1879 and has been owned and operated by the Bailey family for four generations. The Bailey family also owns and operates the Carpino Funeral Home in Southbury, which was also recognized with the Pursuit of Excellence Award. 2020 marks the fourth time that B.C. Bailey Funeral Home has received the award and the second time Carpino Funeral Home has been recognized.

More information about the NFDA Pursuit of Excellence Award program can be found on the association’s website, www.nfda.org/pursuitofexcellence .

NFDA is the world’s leading and largest funeral service association, serving more than 20,000 individual members who represent nearly 11,000 funeral homes in the United States and 49 countries around the world. NFDA is the trusted leader, beacon for ethics and the strongest advocate for the profession.


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