MERIDEN — Alonso Máximo Events and Design will present a Fashion Show Wedding and Quince Expo on Oct. 17 at Silver City Ballroom starting at 5 p.m.
According to Alonso Máximo, products from designers, bakeries, hair stylists, spas, florists, make-up artists, photographers and event decorators will be the highlighted.
Dresses will also be modeled and tuxedos will be displayed.
Máximo, a designer with a shop in Wallingford, said the event is also a way of showing support for the Latino community and businesses that offer related services.
Máximo has worked for three years with Miss Universe Honduras pageant and two years with the Miss Universe Nicaragua pageant. He has designed gowns for events connected to the pageants.
Máximo started his business in 2015, holding multiple events throughout the year and running a design shop.
It is the third time he will hold the event at Silver City Ballroom,16 Colony St. He call the venue “beautiful” and said he also likes the location because of the city’s sizeable Hispanic population and central location for those coming from out of town.
Máximo mainly focuses on brides and quinceañeras, a celebration of a girl’s 15th birthday. He said that when he first came to Connecticut, he noticed not a lot of Latinos attended Wedding expos. That’s why he started his own show and added quinceañera-related businesses.
Elizabeth’s Bakery, a Wallingford-based business, will take part in the event. Manager Arturo Xicohtencalt said this is the fourth time the bakery will display at events run by Máximo. Xicohtencalt said the plan is to bring samplers of tres leche cake. His favorite parts of the event is meeting new people and growing his client base.
Máximo, originally from Mexico, said he had a passion for fashion design from a young age. He used to play with his mom’s dresses, made outfits for his cousins and was always watching beauty pageants.
According to Máximo, 2020 was challenging because of the lack of demand for his products during the pandemic.
“For a moment I thought it was the end for me,” he said.
But business started to increase this year as countries prepared for the Miss Universe competition, which was held in May.
Máximo’s shop is located at 79 N. Colony Road in Wallingford. He takes clients per appointment only. For more information, call 203-543-9675 or visit alonsomaximostore.com.