SOUTHINGTON — Finding the pick-up area at the West Street Target for merchandise ordered online could be easier with planned improvements at the store.
The retail chain is looking for Planning and Zoning Commission approval to install lights and other signifiers for its drive-up shopping service where customers can get items they’ve ordered online. The merchandise is then delivered to their car by employees.
The service was rolled out in Southington in June. West Street is among 1,550 locations nationwide with pick-up according to Jill Lewis, a Target spokeswoman. The goal is to provide quick service for customers on the go.
Four spaces are designated for drive up at the West Street location and marked with small signs. According to an employee, a system notifies workers of an order and then when the customer has arrived. Employees then have two mintues to bring the order out to the waiting car.
Assistant Town Planner Dave Lavallee said the store proposed 12-foot solar-powered beacons for the pick-up area. The store needs commission approval for the changes.
“It calls out where the parking will be” for the pick-up area, Lavallee said of the beacons. “If they’re going to be taking parking spaces for this, we need to know that.”
Target’s application is scheduled for the commission meeting on Aug. 20 at 7 p.m. in the John Weichsel Municipal Center, 200 N. Main St.
The drive-up service has already arrived or is coming to other area Target locations.
In Meriden, the Target on the Chamberlain Highway started offering the pick-up service two months ago. When customers drive into the pick-up zone, the Target phone app alerts store employees that the order is ready to be brought to the waiting car.
In North Haven, a representative for the Universal Drive Target said the store should have the service by the end of the year.
Dean Apostoleris, representing Target at the North Haven Planning and Zoning Commission meeting in May, said safety for customers and employees delivering goods was the top priority. He outlined to the commission the route employees would take to the pick-up area.