SOUTHINGTON — A local digital marketing company will be promoting Southington to area residents after town leaders approved a marketing contract.
Economic Development Coordinator Lou Perillo advocated for $40,000 for promotion efforts earlier this year. He and other town leaders said the pandemic has made any support to local businesses and attractions more vital.
“There’s no time better than the present to assist industry and businesses. This pandemic hit hard,” said Michael DelSanto, a Republican Town Council member and economic strike committee chairman. “These businesses and industry need us.”
The strike committee received responses from nine companies and interviewed three. On Monday, the Town Council voted to hire Rebel Interactive Group. The company showed snippets from a promotional video that they’re working on for the town.
“It was all state-of-the-art, first-class stuff,” DelSanto said. “This company really rose to the top in the interview process.”
The strike committee will determine the direction of the campaign.Rebel Interactive Groupchosen
Rebel Interactive Group is run by Bryn Tindall, a Southington resident.
The company initially was located in an office above Ideal Tavern on Center Street, but expanded this summer to an additional location in Factory Square down the street.
“We hired several people during the pandemic,” said Gregory Shimer, new business development director. “A lot of people are realizing they need to get online and the demand has increased.”
While some companies and organizations are cutting their marketing budgets to reduce costs, Shimer said promotion efforts are most effective when they’re sustained.
Marketing efforts for Southington might include online radio ads tailored to users in specific zip codes or videos that are also targeted to a region. Shimer said promotion can be very precise and the direction will be determined by town leaders.Recreationdestination
Perillo said a goal of his economic development efforts has been to turn Southington into a recreation destination, building on the presence of Lake Compounce, Mount Southington Ski Area and other venues. He hopes marketing can further that image and get people to Southington restaurants and stores.
“There’s so much to do here between the downtown, the rails to trails. We have so many restaurants,” Perillo said. “We’re looking for a professional image to get that message out there.”
The Town Council unanimously approved the contract with Rebel during Monday’s meeting.