NORWALK— GUESS Watches will continue its support of The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQ young people, with the launch of their “What Makes You Sparkle” limited edition timepieces.
“We celebrate this cultural moment with our continued support for The Trevor Project and its life-affirming mission and work,” Ann Marie Santo, VP Global Marketing, GUESS said.
The fashion authority watch brand, known for its glitz and glamor, is showing its pride through the timepiece’s design. A 38mm polished silver case with colorful rainbow crystals injected throughout the timepieces are designed to symbolize and celebrate the spirit of social and self-acceptance. And is offset on a stylish white silicone strap. Another style in the capsule designed to complement this is a 40mm polished gold case with ombre crystals including the iconic triangle featured in the cut-out dial surrounded with a splash of colored sparkle crystals.
“Positivity and self-acceptance is what shines through with our partnership inviting all those in support of Pride today and everyday to share what makes them sparkle!” Santo said.
GUESS Watches is donating $25,000 to The Trevor Project as part of the launch of the “What Makes You Sparkle” capsule. This will help the organization continue to provide free, 24/7 crisis services via a phone lifeline, text, and chat. It will also support The Trevor Project’s innovative research, advocacy, public training, and peer support programs, as well as scale its counselor training to serve the more than 1.8 million LGBTQ young people who seriously consider suicide each year in the U.S.
GUESS Watches was introduced in 1983. This fashion watch brand offers the ultimate wrist accessory with on-trend and versatile styling for women and men. Consistent with the GUESS image, the GUESS watch consumer is young, stylish, & adventurous. These watches are sold in over 100 countries worldwide through a network of distributors and retailers.
The Trevor Project is a non-profit organization founded in 1998. It was created to focus on suicide prevention efforts among lesbian, gay, bisexual, transgender, queer, and questioning youth in the U.S. and beyond.
For more information about GUESS Watches or “What Makes You Sparkle” capsule visit guesswatches.com