Starting a business is a challenge but a recent workshop hosted by the Durham Economic Development Commission aimed to help new entrepreneurs find success.
On Thursday, Feb. 20, Jim Jackson of the Connecticut Small Business Development Center led a workshop at the Durham Public Library for aspiring business owners. The goal was to provide resources and some direction to those taking the first steps towards a new enterprise. More than a dozen participants attended.
“The thing I see the most when someone comes to my office with an idea is that they don’t even have a plan and they certainly don’t have the money,” Jackson said.
According to Jackson, the importance of a concrete business plan is more than just securing a loan to jumpstart an idea. “A business plan allows you to test the process on paper,” he said. “It should help guide you along.”
Janet Morganti, chair of the Durham EDC and a business owner, said the event was a success and that several audience members planned on contacting Jackson for additional assistance.
Jackson spent the evening discussing the various parts of a business plan, the different ways to structure a business and how to protect a business and any intellectual property.
“The most important piece of advice I can offer is to take a look at your idea through the eyes of the customer. Is there a problem to be solved?” Jackson said.