Couple with ties to Middlefield start online company that supports whale conservation efforts

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MIDDLEFIELD – What can be better than soaking in the bathtub with essential oils and bubbles while also helping marine life?

Beluga Bath Co. is a handcrafted premium bath products brand that supports whale conservation efforts. It donates 10 percent of its profits to Ocean Alliance — a whale research and conservation organization. Customers of the e-commerce business can also choose to make a donation directly to Ocean Alliance when they purchase. 

Beluga Bath delivers its products all across the country. The shipping costs are omitted for residents of Durham, Middlefield, and Middletown.

The company was founded by Chris and Kelly Orts, a married couple from Middlefield. Both their families own businesses and they've always wanted to become entrepreneurs. During the pandemic, they brainstormed ideas.

“We always wanted to start a business and we wanted something that would promote good mental health, motivate people to relax and take care of themselves, and support the environment while doing so,” said Kelly Orts.

The company offers a selection of bath bombs, shower bombs, and bath salts. Kelly Orts, the chief recipe creator, said the couple is committed to creating high-quality, cruelty-free products made of organic and vegan ingredients. 

“We took a long time to perfect our recipes, we tried different ingredients and proportions numerous times. We really want our products to be perfect,” she said. 

The company also uses 100% recyclable packaging. 

Although Beluga Bath is fully e-commerce and doesn't have a storefront, its products can be found at shops in Connecticut, Massachusetts, and Pennsylvania. 

The couple launched on Earth Day, April 22, of this year.

“In a very short time, we’ve already had so many customers order and reorder our products,” said Chris Orts. 

The couple operate the business while holding down full time day jobs. Chris Orts is also a volunteer firefighter in Middlefield.

“The sky's the limit to what we can eventually grow this business into. Having someone to bounce all of the ideas off and share the same excitement when things go well is awesome,” he said. “It’s very different from just working with a business partner.”

To see the product selection or find Beluga Bath Co. retailer near you, visit

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