Wallingford paint, home center expanding

Wallingford paint, home center expanding



reporter photo

WALLINGFORD – South Broad Paint & Home Center is expanding into a vacant storefront next door.

The company, which has been at 1267 S. Broad St for six years, hopes the work will be completed by late spring.

“The space was a consignment store prior and we approached the owner that we wanted to expand,” South Broad Paint & Home Center co-owner Mark Delucia said. “We are building a design and showroom. Right now we have a retail location and next door will be a showroom with fully installed kitchens, bathrooms, living rooms, closets and cabinets.”

The idea is to show customers what they can expect from a renovation. The new space can also be used for networking events and design seminars.

“We discuss the needs and wants and we talk about budget and if it’s realistic to what they want to achieve,” he said. “If not, we can fine tune it to get their project completed within their budget. But sometimes it’s not. But our job is to meet expectations.”

Many customers have been looking to upgrade kitchens and bathrooms in recent months.

“People are looking to get more function and storage out of their existing square footage,” Delucia said. “We are also doing a lot of bathroom renovations to make them safe for aging in place.”

Delucia said business has changed since COVID-19 emerged last year.

“There was a COVID affect on our business,” he said. “The first part of 2020 was strong. Then things halted significantly from March to the middle of May. Then we got a lot of inquires in June and July and the last quarter of 2020 was strong. There was a lot of home improvement on kitchen and bathrooms.” 

The trend has continued into the early part of 2021 as customers are focusing on improving their homes with federal stimulus money or funds typically used for travel.

“We’re looking forward to sticking around for a while and be a destination space to attract from various markets. We want to provide service and products,” Delucia said.

The business also sells appliances

Delucia said customers can reach him and co-owner James Carlozzi at (203) 774-4700 or visit https://southbroadpaintcenter.com/ with any questions.

In Cheshire, PJ & Company Staging and Interior Decorating has also been busy since summer, said Patti Stern, who has owned the business for 16 years.  

In addition to interior decorating, the business at 5 Vista Terrace helps homeowners prepare their homes for sale. 

“We were shutdown for three months and then everything picked up in May,” Stern said. “The staging side has been crazy and we’ve been very busy with interior decorating.”

Stern said homeowners are changing paint colors, updating furniture and accessories, and making their homes more inviting.

“Our business has evolved during COVID. Virtual consults have been successful because of Zoom,” Stern said. “It’s like I’m in the home and you can walk me through the home and talk about the things you are interested in doing.”

Stern said many homeowners are decorating and updating with an eye towards selling and taking advantage of the real estate market.

“They are also spending more time in the homes and that has driven the whole market on the decorating side,” Stern said. “People are spending money to upgrade their homes.”

For more information about PJ & Company Staging and Interior Decorating, visit https://pjstagingdecorating.com/ or call (203) 640-3762.

“Now is the time to consider updating your home,” Stern said. “If you are really thinking about it, don’t put it off. Whether it’s time to change the color of your walls or change the rug for a fresh look, we will all be spending more time at home the next few months.”


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