WALLINGFORD — Along with candy, popcorn and soda, customers at the Holiday Cinemas will soon be able to enjoy smoothie bowls, green juices, and protein shakes.
Boost Bowls will open Wednesday in the Holiday Cinemas Stadium 14, 970 N. Colony Road. It will be the third location for Boost Bowls, including one at a theater in Southbury.
Boost Bowls Owner Tatiana Mehmeti said the success of the Southbury location prompted her and her husband to open in Wallingford.
“We just wanted to make sure that the movie theater concept would work,” Mehmeti said.
Mehmeti said when Boost Bowls opens on March 6 at around 4 p.m., the first 30 customers will receive a free smoothie bowl. Mehmeti said the stand is a great option for customers that are dairy free, gluten free, have food allergies or are just trying to eat more healthy.
“It’s nice to be able to have that option and not have the excuse that you have no other choices,” Mehmeti said.
Smoothie bowls are made with fresh fruit and toppings, and the stand will also offer fresh juices made from fruits and vegetables.
Theater manager John Gaughran said the company is currently in the final stages of hiring staff but that the stand itself has been set up with all of the necessary equipment.
”It looks good,” Gaughran said. “I think it’ll attract people. It’s worked in other theaters.”
Gaughran said both customers and theater employees are excited about the opening of the stand, which will keep sales but pay a fee for the space.
Wallingford resident and staff member Nicole Meaney said some of the customers have commented that it was hard to choose a snack because of the lack of healthy options. She said the stand will benefit customers that eat healthy or are on a diet.
“I definitely think it gives them a little more variety when they come here,” Meaney said.
Manager Tori Doyle said the construction and design of the stand began a few months ago.
“A lot of people are looking forward to it,” Doyle said. “They’re excited to try it out.”